SCU Unibar

BRIEF// SCU Unibar approached me to advise on a social media strategy to counter falling attendance numbers at event as well as re-design their archaic advertisements displayed throughout the University in order to better communicate with their young target market.

SOLUTION// After consultation with Unibar managers and staff, we decided our target market was the 18-25 year old students of the university and Facebook was the most-effective medium to reach them through. We set the goal of increasing fan numbers on the Unibar Facebook Page so that we could both announce upcoming events as well as gain feedback on various aspects of the establishment (i.e. what the next theme night should be).

In order to achieve this, we implemented a promotion whereby on the day of a big event we would give out a secret code to our fans that entitled them to cheaper drinks that night. The idea was that these people would brag to their friends on the night about getting cheaper drinks and virally encourage people to become fans on facebook.

Following this, I was asked to re-design the image of the unibar in order to better communicate with the target market. I created an image and branding for the unibar (though unfortunately had to work with their existing logo) that resonated better with the young target market and used this image throughout their entire print presence, including posters throughout the university and within a number of media publications.

The result: 2007 Facebook Fans and counting (representing over 50% of the University population)